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March 15, 2005
ThyssenKrupp Access Launches New Home Elevator Marketing Campaign
Grandview, Missouri – ThyssenKrupp Access, the leading home elevator manufacturer, has launched a new home elevator marketing campaign targeted at home builders and architects. The new campaign is in response to the growing trend and demand for home elevators . According to the 21st Century What Home Buyers Want study done by the National Association of Home Builders (NAHB), 94,000 homebuyers thought home elevators were an essential amenity to include in their home. A study done by Florida State University indicates a home value can increase as much as 10% when it includes a home elevator.
The new marketing campaign includes new brochures, advertisements, web site, and sales tool kits all developed with the homebuilder and architect in mind. ThyssenKrupp Access is also proactively setting up appointments with builders and architects in the top 30 home building markets to educate them on the current trends and benefits of home elevators. “As the home elevator market leader, we feel it’s our duty to educate builders and architects of the trends and demand for our products. They need to be well educated so they can respond quickly to their customer’s needs, said James Quinly national home elevator sales manager for ThyssenKrupp Access.
ThyssenKrupp Access currently manufacturers the #1 selling home elevator in the industry today, the LEV. The LEV is the only elevator designed specifically for residential use due to its space saving counterweight drive system.
About ThyssenKrupp Access
Since 1947, ThyssenKrupp Access, headquartered in Grandview, MO, has been the world’s leading accessibility equipment and home elevator manufacturer. Equipment manufactured at its plant includes stair lifts, wheelchair lifts and elevators for both residential and commercial use. For more information about ThyssenKrupp Access, visit the company’s Web site at www.tkaccess.com For more information on the LEV, visit www.thelev.com.
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